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Qualtrics

Author Bio

Qualtrics, the leader and creator of the experience management category, is a cloud-native software platform that empowers organizations to deliver exceptional experiences and build deep relationships with their customers and employees.

With insights from Qualtrics, organizations can identify and resolve the greatest friction points in their business, retain and engage top talent, and bring the right products and services to market. Nearly 20,000 organizations around the world use Qualtrics’ advanced AI to listen, understand, and take action. Qualtrics uses its vast universe of experience data to form the largest database of human sentiment in the world. Qualtrics is co-headquartered in Provo, Utah and Seattle.

Articles attributed to Qualtrics


Refreshed EX benchmarks now powered by 32 million respondents

The latest refresh of our 3-year rolling average benchmarks are now available, including aggregated data from 2022-2024. Our robust benchmarks consist of real-world data from more than a thousand comp...

By Qualtrics


70 research quotes to inspire your work

Research is the bedrock of progress and the engine of innovation. It empowers us to solve complex problems, drive societal advancement, and make the world a more comprehensible and improved place. ...

By Qualtrics


Qualtrics named a Leader in The Forrester Wave™: Employee Experience Management Platforms, Q2 2025

The Forrester Wave™: Employee Experience Management Platforms, Q2 2025 has named Qualtrics a Leader. In this report, Forrester analyzes and ranks platforms based on current offerings, strategy, a...

By Qualtrics


Qualtrics again named a Leader in 2025 Gartner® Magic Quadrant™ for Voice of the Customer report

The 2025 Gartner® Magic Quadrant™ for Voice of the Customer (VoC) Platforms report has been published, and we’re proud to reveal that Qualtrics has been named a Leader in the VoC Platforms report...

By Qualtrics


How to build AI brand tracking strategies

Brand health tracking has evolved from a periodic checkup to a mission-critical intelligence system for forward-thinking companies. By monitoring brand awareness, sentiment, and loyalty, organizations...

By Qualtrics


X4 2025: The next era of Experience Management

This year’s X4 featured industry leaders, visionaries, and change-makers who gathered to explore the latest trends and insights in experience management (XM). Join us as we dive into the highlights,...

By Qualtrics


2025 XM Breakthrough Artist Award Winners

In today's hyper-connected world, success isn't just about creating great products or services—it's about crafting exceptional experiences that resonate deeply with people. Just as musicians transfo...

By Qualtrics


The best customer experience conferences to attend in 2025

Are you eager to elevate your customer experience (CX) strategy in 2025? The following must-attend CX conferences will deliver cutting-edge insights, actionable strategies, and networking opportunitie...

By Qualtrics


Employees and leaders not seeing eye to eye on AI

Workers across the globe are placing low levels of trust in their bosses to implement AI effectively according to new research from Qualtrics, with findings also revealing differing views on the techn...

By Qualtrics


2025 is a landmark year for customer and employee experience

Qualtrics leaders share their expert thoughts for the year ahead 2025 will be the year hype becomes reality when it comes to improving customer and employee experiences with AI, and early leaders w...

By Qualtrics


The best books on artificial intelligence (AI)

Hunting for the best books on artificial intelligence? Look no further; our curated list of must-reads covers essentials for everyone – from beginners to seasoned AI pros. We’ve compiled books s...

By Qualtrics


Qualtrics Named a Leader in The Forrester Wave: Customer Feedback Management Solutions, Q4 2024

The Forrester WaveTM: Customer Feedback Management Solutions, Q4 2024 is here, and we’re thrilled to announce that Qualtrics has been named a Leader among the top vendors evaluated. In this report, ...

By Qualtrics


Defining the future of experience management in a rapidly changing landscape

In today’s fast-paced digital landscape, businesses struggle to meet rapidly changing customer expectations. It’s essential to quickly identify trends and make informed decisions. Qualtrics makes ...

By Qualtrics


Global consumer trends for 2025 revealed

Understanding what drives consumer loyalty – and what leads to churn – is crucial for any business looking to succeed in an incredibly competitive market. Here’s a snapshot of how the latest con...

By Qualtrics


4 takeaways for government leaders from X4 2024

Government agencies often struggle to prioritize improvements that will make the most impact on the experience for customers and employees. At this year’s X4, we heard from various government leader...

By Qualtrics